Google’s John Mueller: WordPress Not Naturally Better For SEO

Posted by

In action to a thread on Reddit, Google Search Advocate John Mueller states there’s no inherent SEO benefit to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar question numerous practitioners face in their professions.

Is WordPress much better for SEO than coding your own website?

Other variations of that question consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the same.

WordPress isn’t inherently better for SEO than any other alternative. It is among numerous ways to build a website that ranks in Google.

Mueller On WordPress For SEO

In response to whether using WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, but you can focus more on the material if you don’t spend all your time producing a brand-new CMS on your own. (some people prefer making a CMS, so YMMV).”

As Mueller states, the most significant benefit WordPress provides is the ease of use compared to by hand composing code.

Nevertheless, that’s just advantageous to the site owner. It makes no difference to Google if a website is built with WordPress.

This question shows up often and deserves reviewing due to the misinformation circulating around WordPress and SEO.

For instance, take the second-most upvoted comment in the Reddit thread straight below Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being much better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For more information regarding the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker lists the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel