Google is making desktop search results page more like mobile with an update that lets users endlessly scroll through multiple pages.
Continuous scrolling is now presenting to desktop search results in the United States.
In an email to Online search engine Journal, Google discusses how the SERPs will display as much as 6 pages of URLs before prompting users to click “more results”:
“… we’re bringing constant scrolling to desktop so you can continue to see more helpful search results with fewer clicks. It’s now even simpler to get influenced with more info within your reaches.
Now, when you scroll down you’ll continue to find relevant results so that you can discover originalities. When you reach the bottom of a search results page, as much as 6 pages of outcomes will be immediately revealed until you see a “More results” button if you want to continue even more.”
As Google continues to fill the very first page of search results with ads, included snippets, media, ‘people likewise ask’ boxes, and other functions, this update is a win for regular websites.
Offering searchers the ability to scroll through 6 pages at the same time increases their likelihood of seeing more outcomes before hitting a roadblock.
We do not anticipate this modification to effect reporting. Google noted last year, upon upgrading mobile search engine result to constant scrolling, that there’s no distinction in Search Console.
That’s due to the fact that Browse Console tracks SERP positions, not pages, Google explains:
Continuous scroll also does not change how position reporting operate in Browse Console. Positions reporting remains as if pages weren’t automatically loaded.
— Google SearchLiaison (@searchliaison) October 14, 2021
Featured Image: Ashalatha/Best SMM Panel