Google Updates Show & Video 360 Account Level Suspension Policies

Posted by

Throughout the year, Google has actually made various updates and explanations to its disapproval policies.

These updates have actually mainly revolved around supplying more context to marketers on the nature of ad displeasures.

Previously this year, Google upgraded its ad location policy, unavailable video policy, and 3-strike guideline.

To round out the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.

What’s Altering?

Google is upgrading the primary Displeasures and Suspensions page to have a page devoted to Display and Video 360 users.

The brand-new page will clarify what violations would make up an account suspension. These include:

  • Preventing systems
  • Coordinated misleading practices
  • Fake
  • Promotion of unapproved drug stores
  • Undesirable company practices
  • Trade Sanctions offense
  • Raunchy content

While the new Display and Video 360 page isn’t offered yet, expect to see additional context on the offenses above to ensure you prevent them.

Repeat Violations Can Result In Suspension

In addition to the listed violations above, Google announced that a partner account might also run the risk of suspension.

If an advertiser within a partner account has actually been discovered to breach policies consistently, the account itself can be suspended. To be clear, this doesn’t indicate any violation might get an account suspended.

Google’s announcement specified that if the partner account or marketer has “consistently or primarily engaged in egregious policy offenses,” that would trigger suspension.

Per Google’s meaning, egregious offenses are:

  • “An offense so severe that it is unlawful or postures significant damage to our users or our digital marketing ecosystem. Egregious infractions typically reflect that the marketer’s general business does not adhere to Google Ads policies or that one offense is so serious that we can not risk future direct exposure to our users.”

So, what can you do if that takes place?

The good news is that the partner and marketer can appeal account suspensions if struck with one.

Summary

Google is continuously evaluating its advertisement and account policies and infractions. Consistent updates throughout the year have brought more clearness to advertisers around not just the nature of the displeasure but also more assistance on how to troubleshoot these violations.

Since Google depends on both human interaction and automation to spot infractions, it’s always an excellent idea to spot-check your represent any displeasures weekly.

As Google presents the new policy page, we will upgrade this post to include the link.

Featured Image: paper cut design/Best SMM Panel