Google Answers If Splitting A Long Post Could Lead To Thin Content

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In a Google Browse Workplace Hours video, Googler Lizzi Sassman responded to a concern about thin material, clarifying a common misperception about what thin content truly is.

Thin Material

The word thin ways lacking density or width.

So when we hear the term “thin content” it’s not unusual to think about thin material as a webpage with not much content on it.

The real meaning of thin content is more along the lines of content that does not have any added value.

Examples are a cookie cutter page that barely varies from other pages, and even a website that is copied from a retailer or manufacturer with nothing extra contributed to it.

Google’s Item Evaluation Update removes, among other things, thin pages including review pages that are just item summaries.

The hallmark qualities of thin pages is that they do not have creativity, are barely various from other pages and/or do not offer any specific included worth.

Doorway pages are a form of thin material. These are websites designed to rank for particular keywords. An example can be pages created to rank for a keyword phrase and different city names, where all the pages are practically the very same other than for the names of the cities.

Are Brief Articles Thin Material?

The individual asking the concern wished to know if dividing a long post into much shorter articles would result in thin content.

This is the question asked:

“Would it be considered thin content if an article covering a prolonged topic was broken down into smaller posts and interlinked?”

Lizzi Sassman answered:

“Well, it’s hard to understand without taking a look at that material.

But word count alone is not indicative of thin content.

These are 2 perfectly legitimate methods: it can be good to have an extensive short article that deeply explores a subject, and it can be similarly just as good to break it up into easier to comprehend topics.

It actually depends upon the topic and the content on that page, and you understand your audience best.

So I would concentrate on what’s most helpful to your users which you’re providing sufficient value on each page for whatever the subject might be.”

Splitting a Long Short Article Into Numerous Pages

What the person asking the concern might have been asking is if was alright to divide one prolonged topic throughout several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep reading the content.

The Googler assumed that the person asking the concern was splitting a long post into much shorter posts dedicated to the numerous subjects that the prolonged short article covered.

The non-live nature of Google’s brand-new version of SEO office-hours didn’t allow the Googler to ask a follow-up concern to validate if she was comprehending the question properly.

In any case, pagination is a fine method to separate a lengthy article.

Google Search Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark