Posted by Marketers around the world today began their weekly routine with a huge problem accessing Google Ads.
Word rapidly spread out throughout Buy Twitter Verification and LinkedIn, with confirmation from others that this isn’t an intermittent problem.
Google Status Dashboard Verifies Outage
From the Google status dashboard, the failure was validated this morning, January 23rd, at 8 am CST. You can follow the occurrence in real-time here.
Image credit: Google Advertisements, January 2023 As of
midday CST, the problem has still not been fixed. Google Ads Liason Ginny Marvin also took to Buy Twitter Verification to confirm the concern: We’re examining reports of a concern with Google Ads. We will offer more information shortly. The affected users are not able to access Google Advertisements. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers took to LinkedIn and Buy Twitter Verification to voice their issues.
Why This Matters Marketers can not handle or optimize their
accounts without
correct access to Google Ads. Much more, Google Ads are still serving to users, but marketers can’t see or respond to real-time efficiency. When marketing dollars are at stake, this is a big concern for companies of any size. If you’re utilized to weekly reporting, that’s another job you will not be able to do up until the
Google Advertisements concern is dealt with. This outage is bothersome for Google after their layoff announcement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Advertisements blackout on LinkedIn."/ > While this blackout is more likely an unfortunate coincidence to Google Advertisements, marketers fasted to put it together.
Summary
Google Ads is still down for lots of users since Monday afternoon. After the Friday announcement of 12,000 Googlers, questions have emerged if these layoffs have impacted the innovation and staffing that handles these platforms.
This is a developing story and will update as Google supplies more information.
Featured Image: Stmool/Best SMM Panel