Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new ad network called Blaze which places advertising on totally free WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was founded by Matt Mullenweg, the business owner who developed the complimentary WordPress open-source content management system (CMS).

Blaze Marketing Network

The marketing network was originally presented in April 2022 as a network specifically for Tumblr users to put advertisements on other Tumblr pages.

Automattic announced that the network is now broadened to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will have the ability to use the WordPress dashboard at wordpress.com/advertising to get going choosing pages to market.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already installed then it needs to be set up, either the totally free or premium version works.

Those who are utilizing Jetpack can then begin the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to pick the posts or pages for marketing, clicking on a three-dot (ellipsis) menu to select the Promote with Blaze alternative.

The user interface enables advertisers to choose the audience that will see the ads. Audience selection is segmented by what continent the advertisements will appear in, what kinds of gadgets will see the advertisements (mobile or desktop) and by what subject the ads will be displayed in.

Where Blaze

Advertisements Are Shown The advertising can appear from amongst millions of Tumblr and complimentary WordPress.com webpages. Management of the Blaze ad campaign is done through the dashboard interface at wordpress.com/advertising.

The campaigns are established by an everyday budget and by dates that the marketing will be shown. Blaze ads consist of a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose a maximum of 80 characters here, utilize them wisely to capture the viewer’s attention.

Snippet: A brief text description of your post that appears beneath your image. You can compose an optimum of 120 characters here. We suggest using this text to support your headline and give audiences more context about what they will see when they click the advertisement and come to your content.

Image: Submit an image to represent your post. You can utilize the crop tool to adjust your image’s appearance in the advertisement.”

Read the official statement by Automattic:

Introducing Blaze: A New Way to Spark Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero