7 Ways To Use Google Trends For SEO & Content Marketing

Posted by

Google Trends is a remarkably useful tool for keyword research study, specifically when utilizing sophisticated search options that are essentially hidden in plain sight.

Check out the various Google Trends menus and alternatives and discover relatively unlimited methods to get more keyword search volume insights.

Learn brand-new methods to unlock the power of among Google’s crucial SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it doesn’t show the quantity of traffic in actual numbers.

It shows the varieties of queries made in relative portions on a scale of no to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

However those numbers are only approximates that are extrapolated from a mix of web traffic data suppliers, Google Keyword Organizer, scraped search engine result, and other sources.

The clickstream data normally comes from anonymized traffic data gotten from users of specific pop-up blockers, web browser plugins, and some totally free anti-virus software.

The SEO tools then use a computation that represents their finest guess of how that data associates with Google keyword search and traffic volume.

So, even though paid SEO tools supply price quotes of keyword traffic, the data presented by Google Trends is based upon real search questions and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When utilized together with paid keyword tools, one can acquire a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can help call in precise segmentation of the keyword data that helps to understand what geographical places are best for promotional efforts and also discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of zero to 100.

You can’t really know if the pattern is reporting hundreds of keyword searches or thousands since the graph is on a relative scale of absolutely no to one hundred.

However, the relative numbers can have more implying when they are compared with keywords for which there are recognized traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose precise traffic numbers are already understood, for instance, from a PPC project.

If the keyword volume is specifically large for which you don’t have a keyword to compare, there’s another method to discover a keyword to utilize for comparison.

A comparison keyword does not need to be related. It can be in an entirely various vertical and might even be the name of a trending star.

The important thing is the general keyword volume data.

Google publishes a Google Trends Daily Trends website that shows trending search questions.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches each day, etc.

Example Of How To Pinpoint Browse Volume

I’m going to use the search phrase [how to slim down] as an example of how to utilize Google Trends to get a close idea of real search volume.

The method I do it is by utilizing known search volumes and comparing them to the target keyword expression.

Google supplies search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this specific day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Search Trends For Target Keyword Phrases

The target keyword expression we’re investigating is [how to drop weight]

Below is a screenshot of the 1 year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I included the two keyword phrases for which we have a close search volume count to compare all 3, however for a 24-hour period.

I utilize a 24-hour period due to the fact that the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red pattern line, is right in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison informs us is that the phrase [how to slim down] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to reduce weight] is 50% of the keyword expression [Ana De Armas]Because we understand that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the very same day, we can state with affordable precision that the keyword phrase, [how to slim down] has approximately a day-to-day search volume of around 30,000 on a typical day, give or take a couple of thousand.

The actual numbers could be greater because Google Trends shows the highs and lows at specific points of the day. The overall for the day is highly likely greater.

The above hack isn’t 100% precise. However it suffices to give a strong ballpark concept and can be utilized to compare with and validate theorized data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Patterns

There are 2 basic methods to look at the keyword information: extended throughout over longer periods of time and shorter period.

Long Period Trends

You can set Google Trends to show you the traffic patterns extending back to 2004. This is important for revealing you the audience patterns.

  • Upward Long-Term Trends: If a pattern is regularly increasing, this suggests you need to focus energy on producing material for this pattern.
  • Down Long-Term Trends: If the trend line is gradually moving down, then it may be a signal that audience material intake is altering.

For instance, review this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all three variations.

The downward pattern encompasses associated phrases such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are lots of reasons search patterns decrease. It can be that people lost interest, that the interest went somewhere else or that the pattern is obsolete.

The digital camera item category is a fine example of a down spiral brought on by a product being replaced by something else.

  • The digital video camera triggered the recession in look for conventional analog electronic cameras.
  • The iPhone began the down spiral of the digital video camera.

Knowing which method the wind is blowing could help a material marketer or publisher comprehend when it’s time to bail on a topic or product classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Novice’s Guide

3. Related Topics And Queries

Google Trends has two great features, one called Associated Subjects and the other Related Queries.

Subjects

Topics are search inquiries that share an idea.

Determining associated topics that are trending upwards is useful for finding out how an audience or consumer demand is shifting.

This info can, in turn, supply ideas for content generation or new item choices.

According to Google:

“Related Subjects

Users looking for your term also searched for these topics.

You Can View by the Following Metrics

Top– The most popular subjects. Scoring is on a relative scale where a value of 100 is the most frequently searched subject and a value of 50 is a subject searched half as typically as the most popular term, and so on.

Rising– Associated topics with the biggest boost in search frequency because the last time period.

Outcomes marked “Breakout” had a significant boost, probably because these subjects are new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Top questions are typically the most popular searches. Rising Questions are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Increasing Questions are fantastic for remaining ahead of the competitors.

4. Short-Term Patterns Can Bring Huge Traffic

Seeing keyword patterns in the brief view, such as the 90-day and even 30-day view, can reveal valuable insights for taking advantage of rapidly altering search trends.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is connected to trending subjects connected to searches.

Google News is of the minute in terms of present events.

Websites that target either of those traffic channels benefit from knowing what the short-term patterns are.

An advantage of seeing short-term patterns (30 days and 90 patterns) is that certain days of the week stick out when those searches are popular.

Understanding which days of the week interest spikes for a given topic can help in preparation when to release certain kinds of subjects, so the content is right there when the audience is looking for it.

5. Keywords By Category

Google Trends has the performance for narrowing down keyword search question inventory according to classification subjects.

This provides more precise keyword data.

The Categories tab is necessary because it fine-tunes your keyword research to the proper context.

If your keyword context is [vehicles], then it makes good sense to appropriately fine-tune Google Trends to show simply the data for the context of car.

By narrowing the Google Trends data by category, you will have the ability to discover more precise info related to the subjects you are researching for content within the proper context.

6. Recognize Keyword Data By Geography

Google Trends keyword info by geographic place can be utilized for identifying what areas are the very best to outreach to for site promotion or for customizing the material to particular areas.

For instance, if particular sort of items are popular in Washington D.C. and Texas, it makes sense to aim marketing activity and localized material to those areas.

In fact, it might be helpful to focus link-building advertising activities in those areas first considering that the interest is higher in those parts of the nation.

Keyword popularity details by area is valuable for link building, content creation, material promo, and pay-per-click.

Localizing material (and the promo of that content) can make it more relevant to individuals who have an interest in that content (or product).

Google ranks pages according to who it’s most appropriate, so integrating geographical subtlety into your content can assist it rank for the many individuals.

7. Target Search Intents With Browse Types

Google Trends provides you the capability to additional improve the keyword data by segmenting it by the type of search the data originates from, the Search Type.

Refining your Google Trends research study by the type of search allows you to remove the “sound” that may be making your keyword research fuzzy and assist it end up being more precise and meaningful.

Google Trends data can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to identify search trends for material with the word “how” because a great deal of people search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the patterns data is useful because it shows what users are searching for.

A Google Trends look for how, what, where, when, why, and who reveals that search questions starting with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include educational material that utilizes words like” how to,”fine-tuning your research with the Buy YouTube Subscribers search type might supply useful insights.

For example, I have actually found that Buy YouTube Subscribers Search shows more relevant “associated topics” and “associated inquiries” data than looking into with “web search” chosen.

Here’s another example of how using different kinds of search types assists refine Google Trends information.

I did the exact same how, what, where, when, why, and who browses however this time using the News Search refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are incredibly different than the search patterns on Buy YouTube Subscribers. That’s since individuals would like to know the”what “and”how”kinds of details in Google News. When producing content associated to news, identifying the appropriate angle to report

a news item is essential. Understanding that the words”what”or” who”are most appropriate to a subject can be helpful for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the past 90 days. When the same keywords are

searched utilizing the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to surge according to current events. As an example of how existing occasions affect trends, the biggest spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Browse Type inquiry improvement reveals a different assistance to fine-tune the outcomes so that they reveal more precise info. So

, provide the Browse Type selections a shot since the details that is provided may be more accurate and useful

than the more general and potentially noisy”web search “version. Open The Hidden Power Of Google Trends Free tools are usually considered to be less beneficial than paid tools. That’s not necessarily the case

with Google Trends. This article notes seven ways

to discover useful search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s particularly notable is that this post only begins to scratch the surface of all the information that’s available. Take A Look At Google Trends and discover extra methods to blend various search patterns to get a lot more beneficial details. More Resources: Included Image: Studio Romantic/Best SMM Panel